Launch pack - 24 August 2026

Marketing Cloud Next: website, LinkedIn, AppExchange

Paula is certified on Marketing Cloud Next, in the first window it was offered. This is the moment the whole position was built for. The website is already updated and live. Everything below is copy ready to paste.

Do this first

Sequence matters more than polish right now

"Among the first to hold it" is the single strongest thing she can say, and it is the one asset that loses value every week. More people pass the exam every month. Recommended order:

  1. Post on LinkedIn today or tomorrow. Personal profile first, company page after. The announcement window for a first-cohort credential is days, not weeks.
  2. Update the LinkedIn headline and certification entry before posting. People who see the post will click the profile within seconds. A post that says "certified" landing on a profile that does not is a wasted first impression.
  3. Point the post at the live site. Do not link to a preview URL. See the open decision below.
  4. AppExchange last. Lowest traffic of the three, and it needs the listing URL we still do not have.
Open decision, and it is yours: the post needs somewhere to send people. The new site is built and live on a preview URL but seasthecloud.com still points at the old WordPress. Cutting the domain over is about ten minutes of DNS. The alternative is announcing to the old site, which does not mention MC Next at all. My recommendation is to cut the domain over before she posts.
LinkedIn - the announcement

The post

Written in her voice: direct, substantive, no "humbled to announce". The reason this earns reach is that it teaches something rather than celebrating. The credential lands as evidence, not as the point.

Announcement post - primary

~1,250 characters
I am now a Salesforce Certified Marketing Cloud Next Consultant, earned in the first window the exam was offered. I want to explain why I sat for it that early, because I think it matters more than a badge on a profile. Marketing Cloud Next is not a version bump on Marketing Cloud Engagement. It is rebuilt on Data Cloud. Your marketing data stops living in data extensions inside Marketing Cloud and starts living on the same unified customer profile as Sales, Service and Agentforce. That one architectural change is the whole story. It also means a lot of organizations sitting on years of MCE investment are about to be advised by people who learned the platform the same week they did. I have spent 25 years in this ecosystem. I know what MCE actually does in production: the journeys, the data extensions, the automations nobody ever documented. Now I am certified on what comes after it. And the honest advice is usually not "migrate everything now." It is a sequence. Get the Data Cloud foundation right. Keep MCE running what it runs well. Move deliberately, and only where the work earns it. If you own Marketing Cloud Engagement and nobody has given you a straight answer about what happens next, I am glad to talk it through. No pitch. #Salesforce #MarketingCloud #DataCloud #MarketingCloudNext #Agentforce

Announcement post - short variant

~600 characters
Salesforce Certified Marketing Cloud Next Consultant, in the first window the exam was offered. Here is the part that matters: MC Next is not a new version of Marketing Cloud Engagement. It is rebuilt on Data Cloud. Your marketing data moves onto the same unified customer profile as Sales, Service and Agentforce. Which means the sequencing question is not "when do we migrate." It is "is our data foundation ready for any of this." 25 years in the ecosystem, certified on both sides of that line. If you own MCE and have not been given a straight answer about what happens next, my inbox is open. #Salesforce #MarketingCloud #DataCloud #MarketingCloudNext
On the image: post the Credly badge as the image, or a screenshot of the new homepage certification band. Posts with a link in the body get suppressed reach on LinkedIn, so put the site link in the first comment, not the post itself.
LinkedIn - profile

Profile fields

Headline

220 char limit
Salesforce Certified Marketing Cloud Next Consultant | Data Cloud & Marketing Cloud Architect | 16x Certified, 25+ Years | Founder, Seas The Cloud

About section

I take organizations from Marketing Cloud Engagement to Marketing Cloud Next, and I build the Data Cloud foundation that makes either one worth having. 25 years in the Salesforce ecosystem. 16 certifications, including Salesforce Certified Marketing Cloud Next Consultant, which I sat for in the first window the exam was offered. Most of what companies call a marketing problem is a data problem wearing a costume. Duplicate contacts. Systems that disagree. One customer living as four records in four places. So I work in a specific order, and the order is the point: Data Cloud first. Every system resolved into one customer profile you can actually trust. Marketing Cloud second. Engagement built on that profile, and a clear read on where MC Next fits. Agentforce third. AI agents grounded in the same data, so they answer from your real customer history instead of guessing. I run Seas The Cloud, a female-owned consultancy in Palm Beach, Florida. It is deliberately small and deliberately senior. There is no bench of juniors learning on your budget, and the person you meet on the first call is the person doing the work. I will also tell you when the answer is "not yet." For most organizations looking at MC Next right now, that is the honest answer, and the firms who will not say it out loud are the ones to be careful of. Enterprise-proven, from independent physician practices to Labcorp. If you own Marketing Cloud and nobody has explained what happens next, that is exactly the conversation I like having.

Certification entry

Licenses & Certifications
Name: Salesforce Certified Marketing Cloud Next Consultant Issuing org: Salesforce Issue date: August 2026 Credential ID: [from Credly / Trailhead] Credential URL: [public verify link]
Credential name confirmed 24 Aug: Salesforce Certified Marketing Cloud Next Consultant. Now live in the website's structured data, the About page and the MC Next page. Worth noting it is a Consultant-level credential, not an operator or specialist one, which is a meaningful distinction to a buyer: it certifies advising and implementing, not just using the platform. The copy below leans on that.

Featured section

Pin two items to Featured: 1. Link: the MCE to Marketing Cloud Next page on seasthecloud.com Title: What Marketing Cloud Next actually changes Description: Certified on both MCE and MC Next. What migrates, what coexists, and what you can safely wait on. 2. Link: the MC Next readiness assessment page Title: MC Next readiness assessment Description: A fixed-scope review of your Marketing Cloud estate that ends in a written plan you own.
LinkedIn - company page

Seas The Cloud page

Tagline

120 char limit
Marketing Cloud Next certified. Data Cloud, Marketing Cloud and Agentforce, connected as one strategy.

Specialties

Salesforce Data Cloud, Marketing Cloud Engagement, Marketing Cloud Next, Agentforce, Customer Data Platform, Identity Resolution, Journey Builder, Marketing Cloud Account Engagement, Salesforce Architecture

Company About

Seas The Cloud is a female-owned Salesforce consultancy in Palm Beach, Florida, working remotely with clients nationwide. We specialize in three technologies and connect them as one strategy: Data Cloud as the foundation, Marketing Cloud as the engagement layer, and Agentforce as the intelligence on top. We call it the Trifecta, and the order matters more than any individual tool. As of August 2026 our founder, Paula Sanzaro-Pietruszka, is a Salesforce Certified Marketing Cloud Next Consultant, earned in the first window the exam was offered, alongside 15 other Salesforce certifications and 25 years in the ecosystem. That means organizations weighing the move from Marketing Cloud Engagement are advised by someone formally certified on both platforms. We are deliberately small and deliberately senior. You work directly with the certified expert doing the work, never a rotating bench. We document everything as we go, because you should be able to stop working with us and keep going. And we will tell you when the answer is "not yet."
AppExchange

Consultant listing

Blocked: we still need the AppExchange listing URL and confirmation Paula can edit it. This has been outstanding since 18 August. The copy is ready to paste the moment we have access.

Listing tagline

Marketing Cloud Next certified. We take you from MCE to MC Next on a Data Cloud foundation.

Short description

Boutique, senior-only Salesforce consultancy specializing in Data Cloud, Marketing Cloud and Agentforce. Certified on Marketing Cloud Next in the first exam window. 16 certifications, 25+ years, remote nationwide.

Full description

WHAT WE DO Seas The Cloud is a female-owned Salesforce consultancy specializing in three technologies, connected as one strategy: Data Cloud - architecture, data modelling, identity resolution, unified profiles, segmentation and activation. The foundation everything else depends on. Marketing Cloud - Marketing Cloud Engagement implementation and rescue, Journey Builder, automation, deliverability, and the path to Marketing Cloud Next. Agentforce - AI agents for service, sales and internal teams, grounded in your real customer data with real guardrails. MARKETING CLOUD NEXT Our founder is a Salesforce Certified Marketing Cloud Next Consultant, earned in the first window the exam was offered. MC Next is not a version bump on MCE. It is rebuilt on Data Cloud, which changes how audiences, personalization and AI all work. If you hold a significant Marketing Cloud Engagement investment, we offer a fixed-scope MC Next readiness assessment: an inventory of your estate, a migrate/coexist/wait classification for every meaningful asset, effort and sequence, licensing implications, and a written plan you own whether or not we deliver it. HOW WE WORK Senior only. No juniors learning on your budget. Data first. We will push back on the flashy request if the foundation underneath is broken. Documented. You should be able to stop working with us and keep going. Fixed scope where we can, so nobody buys blind. Honest about fit. We turn down work regularly. CREDENTIALS 16 Salesforce certifications including Salesforce Certified Marketing Cloud Next Consultant, Marketing Cloud Consultant, Marketing Cloud Administrator, Marketing Cloud Email Specialist, Account Engagement, Data Cloud, Agentforce, Sales Cloud, Service Cloud, Platform App Builder and Administrator. Trailhead Ranger. Agentforce Innovator. 25+ years in the ecosystem. EXPERIENCE From independent physician practices through to Labcorp at enterprise scale. Healthcare, professional services, non-profit and association, finance, retail, insurance, construction, travel and government. Palm Beach, Florida. Remote nationwide.
What is already done

Website changes, live now

WhereChange
HomepageNew certification band under the hero with badge, dated announcement and two CTAs. Hero pill now reads "Marketing Cloud Next Certified" instead of the generic "Salesforce Certified".
Trust strip15x to 16x, and "3 clouds" replaced with "MC Next Certified".
Marketing CloudThe hedge ("one of the few teams already working the path") is now a stated fact with a date.
MC Next pageRetitled for the search term "Marketing Cloud Next Certified Consultant", which currently has almost no competition.
Readiness pageRepositioned as an assessment run by an MC Next certified consultant.
AboutCertification list updated to 16 including MC Next.
SchemaPerson + hasCredential structured data so search engines can read the credential.
Site-wideEvery "15x" claim updated. Verified zero stale references remain.
Badge slot is built and waiting. A designed placeholder is in place so nothing looks broken. Drop the real Credly PNG at assets/badge-mcnext.png and it swaps in automatically, no code change.
Three things we need

Two left, one resolved

#ItemWhy it matters
1Exact official credential name  Resolved 24 AugSalesforce Certified Marketing Cloud Next Consultant. Live across the site, structured data and all copy below.
2Confirm 16xWe moved the site from 15 to 16 assuming this is additive. If MC Next supersedes an existing cert, the number comes down.
3Badge PNG + verify URLA verifiable badge is far stronger than a designed placeholder, and the verify link is worth adding to the band.
One thing to plan for: "among the first in the ecosystem to hold it" is true today and will not be in six months. Recommend we keep it dated, as it is now, so it ages into a credential rather than a stale boast. Worth a calendar reminder to revisit around February.